Privacy Policy

Last updated: December 9, 2025

1. Introduction

Premiere Real Estate ("we," "us," or "our") is dedicated to protecting your privacy and maintaining the confidentiality of your personal information. This Privacy Policy outlines how we collect, use, share, and protect your data when you visit our website, inquire about properties, or engage with our real estate services.

We adhere to all applicable data protection regulations, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), the General Data Protection Regulation (GDPR) where relevant, and other international privacy standards.

2. Company Information

Premiere Real Estate is a premier real estate firm operating in Dubai, United Arab Emirates, specializing in luxury properties and exceptional client service.

  • Business Name: Premiere Real Estate
  • Location: Dubai, United Arab Emirates
  • Service Area: Dubai and surrounding emirates

3. Information We Collect

We collect information to provide you with superior real estate services and personalized property recommendations:

3.1 Information You Provide

  • Contact Details: Name, email address, phone number, and preferred method of communication when you inquire about properties or request viewings.
  • Property Preferences: Information about your desired property type, location preferences, budget range, and specific requirements.
  • Communication Records: Messages, inquiries, and correspondence with our agents and support team.
  • Financial Information: Budget details and financing preferences to help us match you with suitable properties.

3.2 Automatically Collected Data

  • Device Information: Browser type, operating system, device type, and screen resolution.
  • Usage Analytics: Pages viewed, properties browsed, search queries, time spent on listings, and interaction patterns.
  • Technical Data: IP address, access times, referring websites, and clickstream data.
  • Location Data: General geographic location to show relevant properties in your area.

3.3 Third-Party Information

We may receive additional information from third-party platforms, social media, or public records to enhance our services and verify information.

4. How We Use Your Information

Your information helps us deliver exceptional real estate services:

  • Connect you with suitable properties matching your criteria
  • Schedule property viewings and arrange consultations with our agents
  • Provide personalized property recommendations and market insights
  • Send updates about new listings that match your preferences
  • Respond to your inquiries and provide customer support
  • Process rental or purchase transactions
  • Analyze website usage to improve our platform and services
  • Ensure security and prevent fraudulent activities
  • Comply with legal and regulatory obligations

5. Legal Basis for Processing

We process your personal information based on:

  • Your Consent: When you voluntarily provide information or agree to receive marketing communications.
  • Contractual Necessity: To fulfill our obligations when assisting with property transactions.
  • Legitimate Business Interests: To operate our business, improve services, and provide relevant property listings, while respecting your privacy rights.
  • Legal Compliance: To meet legal and regulatory requirements in the real estate industry.

6. How We Share Your Information

We respect your privacy and do not sell your personal data. We may share information with:

  • Property Owners and Developers: When you express interest in specific properties, we share relevant contact information to facilitate viewings and negotiations.
  • Service Providers: Trusted partners who assist with website hosting, analytics, communication platforms, and customer relationship management.
  • Legal Authorities: When required by law, court orders, or regulatory obligations.
  • Business Partners: With mortgage brokers, lawyers, and other professionals involved in property transactions, only with your consent.
  • Corporate Transactions: In the event of a merger, acquisition, or sale of business assets.

7. International Data Transfers

Your information may be transferred to and processed in countries outside the UAE, including cloud service providers in the United States and Europe. We ensure adequate protection through:

  • Standard Contractual Clauses approved by data protection authorities
  • Adequacy decisions confirming equivalent privacy protections
  • Certification mechanisms and binding corporate rules

8. Data Security

We implement comprehensive security measures to protect your information:

  • Industry-standard SSL/TLS encryption for data transmission
  • Secure servers with encryption at rest
  • Strict access controls limiting data access to authorized personnel only
  • Regular security audits and vulnerability assessments
  • Employee training on data protection and privacy best practices
  • Secure backup systems and disaster recovery protocols

9. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

  • During your active engagement with our services
  • For the duration required to complete property transactions
  • As mandated by legal and regulatory requirements
  • To resolve disputes and enforce our agreements

Upon request or when no longer necessary, we will securely delete or anonymize your personal data in accordance with applicable privacy laws.

10. Your Privacy Rights

You have important rights regarding your personal information:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal data under certain circumstances.
  • Restriction: Request limitation of how we process your data.
  • Portability: Receive your data in a structured, commonly used format.
  • Objection: Object to processing based on legitimate interests or direct marketing.
  • Withdraw Consent: Withdraw your consent at any time for consent-based processing.

To exercise these rights, please contact us using the information provided in Section 15.

11. Marketing Communications

With your consent, we may send you:

  • New property listings matching your preferences
  • Market insights and real estate news
  • Exclusive property opportunities
  • Updates about our services

You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

12. Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience:

  • Essential Cookies: Required for core website functionality and navigation.
  • Analytics Cookies: Help us understand how visitors use our website to improve user experience.
  • Preference Cookies: Remember your settings and preferences for future visits.
  • Marketing Cookies: Track your browsing to show relevant property advertisements.

You can manage cookie preferences through your browser settings, though some website features may not function properly if cookies are disabled.

13. Children's Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect personal information from minors. If we discover that we have inadvertently collected data from someone under 18, we will promptly delete it. If you believe a minor has provided us with personal information, please contact us immediately.

14. Third-Party Websites

Our website may contain links to third-party websites, services, or social media platforms. We are not responsible for their privacy practices or content. We encourage you to review the privacy policies of any external sites you visit.

15. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of significant changes by posting the updated policy on our website with a revised "Last updated" date. Your continued use of our services after changes take effect indicates your acceptance of the updated policy.

16. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your information, please reach out to us:

We are committed to addressing your privacy concerns and will respond to legitimate requests within 30 days.